Promotion of Tourism in the NE Region

Development and promotion of tourism is primarily the responsibility of the respective State Governments/UT. However, the Government has taken the following initiatives to promote tourism in North Eastern Region:
(i)      Provision of complimentary space to the North Eastern States in India Pavilions set up at major International Travel Fairs and Exhibitions.
(ii)     100% Central Financial Assistance for organizing fairs & festivals, is allowed to the North Eastern States as compared to 50% to other States.
(iii)    Ministry of Tourism, as part of its on-going activities, annually releases print, electronic, online and outdoor media campaigns in the international and domestic markets, under the Incredible India brand-line, to promote various tourism destinations and products of the country, including the lesser known destinations which have tourism potential. The Ministry of Tourism undertakes special campaigns on NE Region on TV channels to promote tourism in the regions.
(iv)    International Tourism Mart (ITM) is organized annually with the objective of showcasing the largely untapped tourism potential of North East region in the domestic and international markets. So far, Ministry of Tourism in association with North Eastern States and West Bengal, has conducted five ITMs in the North East region.
10% of the plan allocation of the Ministry of Tourism, Govt. of India is earmarked for North Eastern Region (NER).